Who we are

Light and Shadow Energy Healing is a reiki practice based in Salem, MA. Our website address is: https://lightandshadowreiki.com. Our street address is 27 Congress St. Suite 1305-19, Salem, MA 01970.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

WordPress Cookies

f you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Scheduling Software

We use Acuity Scheduling as an embedded form on this website. They have their own privacy policy. Read the full Acuity Privacy Policy here.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email. We also use third party tools to help us run the business. These tools are described below in the Google Web Tools and Hubspot CRM sections.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Please contact us at contact@lightandshadowreiki.com to request data deletion.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Integration with HubSpot CRM

We use HubSpot CRM, a customer relationship management platform provided by HubSpot, Inc., to manage and organize our customer and prospect information. This allows us to improve our sales, marketing, and customer support activities.

Information we collect and process

When you interact with our website, services, or communication channels (e.g., submitting a contact form, subscribing to our newsletter, or booking an appointment), we may collect and transfer the following personal information to our HubSpot CRM:

Contact information such as your name, email address, phone number, and mailing address.
Business information, such as your company name and job title.
Correspondence records, including notes and communications from our interactions with you.
Information about your activity on our website, such as pages visited, forms submitted, and downloads.
Data related to your engagement with our emails, such as open rates and click-throughs.

Purpose of data processing

We use the data collected in HubSpot CRM for the following legitimate business purposes:

Customer relationship management: To store and manage contact information and track our interactions with customers and prospects.
Marketing and communication: To send you marketing communications, newsletters, and other information that may be of interest to you, in accordance with your preferences.
Sales activities: To manage our sales process, track sales opportunities, and provide you with relevant information about our products and services.
Customer support: To provide effective and timely customer support by having a complete history of our communications.
Analytics and improvements: To analyze the effectiveness of our marketing and sales campaigns and improve our services.

Data sharing

We do not sell your personal data to third parties. We share data with HubSpot, Inc. to enable the functionality of the CRM. HubSpot’s own privacy policy describes how they handle data.

Your privacy rights

Because we use HubSpot CRM, your data is processed and stored on HubSpot’s platform. This does not change your rights regarding your personal data. You have the right to:

Access: Request a copy of the personal data we hold about you.
Correction: Request that we correct any inaccurate or incomplete information.
Deletion: Request the deletion of your personal data, subject to certain legal obligations.
Objection: Object to the processing of your personal data for direct marketing purposes.

To exercise these rights, please fill out this privacy form or contact us at contact@lightandshadowreiki.com.

Security measures

We have implemented appropriate security measures to protect your personal data, both within our own systems and in our use of HubSpot’s services. HubSpot also maintains its own robust security protocols to protect data stored on its platform.

International data transfers

As HubSpot is a U.S.-based company, the data we collect may be transferred to and stored in the United States. HubSpot and its customers adhere to the EU-U.S. Data Privacy Framework to ensure that personal data transferred from the EU is protected.

Google Website analytics and search performance

The information we collect

We use Google Analytics and Google Search Console to collect information about how visitors use our website. This data helps us improve our website and marketing efforts. The information collected by Google Analytics includes:

Your IP address (anonymized)
The pages you visit and how long you spend on them
The type of device, browser, and operating system you use
How you arrived at our site (e.g., direct, referral, search)

How we use the information

The information we collect via Google Analytics is aggregated and anonymized. We use it to:

Analyze website traffic trends
Understand which pages are most popular
Track the success of our marketing campaigns
Troubleshoot and improve the website’s performance and usability

Google Analytics and Search Console integration

For a more comprehensive understanding of our website’s performance, we have linked our Google Analytics property with Google Search Console. While Google Search Console’s data is collected by Google from its search engine results, this integration allows us to analyze how search queries and ranking impact user behavior on our website. We do not receive personally identifiable information through this integration.

Third parties and data sharing

The data collected by Google is processed by Google, a third party. Google may use the data collected to contextualize and personalize ads within its own advertising network. You can review how Google uses information from sites that use its services by visiting their “How Google uses information from sites or apps that use our services” page.

Opting out

Google provides a browser add-on that allows website visitors to prevent their data from being collected and used by Google Analytics. You can download and install the add-on for your current web browser by visiting the Google Analytics Opt-out Browser Add-on page.

Cookies

Google Analytics uses cookies—small files placed on your device—to collect and track information. A cookie banner or pop-up on our website requests your consent for placing these cookies. For more information, please visit our separate Cookie Policy or the “Cookies” section of this privacy policy.